As a followup to my earlier article about confusing worth with value, I wanted to share a simple formula I learned from supercoach Michael Neill on how to analyze—and thereby increase—your value in the marketplace. He called it Scope, Scale, and Scarcity. The formula is easy. Determine where, on a scale of 1 to 10,…

Western society—particularly the United States—has long elevated the status of the so-called self-made man. The idea of the lone ranger combing the fertile plains of opportunity, is a long-held and highly-valued myth; as if to say a person is somehow better for having succeeded without help from anyone. Nothing could be further from the truth….

Personal net worth is a common measuring stick for success—or at least how the world typically defines it. And people associate themselves (and their esteem) in parallel with these numbers. In fact, when people are considering a job position, they often weigh it in terms of what they think they’re worth. “I can’t believe those…

In business, particularly creative freelancing, we are advised to focus. Specialize, pick a niche. Develop your signature look or style. Zero in on your goals and pursue them with laser-like gusto. And it makes good sense. Since we can’t possibly please everyone we are better off delighting those who respond to our work. But too…